Yesterday, Mr. Rahul Gandhi stated to media "I will soon assume a larger role".
To my mind, he should not procrastinate, if he wishes to give a new lease of life to Congress.
It's a high time Rahul assumes the administrative role. Congress now needs a urgent face-lift and the aam-aadmi expects some real deliverables providing some relief to the economy, which is over-heated at present.
Every Product , has a Life-Cycle and so is true with Congress party. Founded originally in 1885,every time the party appeared entering into period of Decline, the party tried to renew its license to live & rule, by degenerating into smaller parties-- such as Triamool Congress, NCP etc... (for that matter, even Janta Party should have thanked Indira for their birth)
Rahul is trying hard to revive the brand Congress, superficially though, by visiting villages, having food and getting his pictures clicked. He tried upgrading the Congress Hard-ware, by constantly injecting the new blood into the party. Now he also needs to look at the Soft-ware- that is, framing workable government policies.
He needs to understand that in this era, it's not only the Economy, but even Politics is market driven. Customer segmentation and New Product offerings are happening at exponential rate. During every General Election there is some regional party or the other cropping up, that might be eating on Congress' vote pie. In Today's time, every product is shouting as loud to be heard as much in the market, leading to a cacophony in customer's mind.The winning brand will have to understand the customer need( Reason Why), innovate and provide the right solution (Reason to Buy).
Congress need to be heard differently. It needs to built in the perceived differantiation. If voters see them in action only while arresting Anna Hazare and trapping Ramdev into Tax-issues just when he was raising concerns on black money.. while, no action when it comes to many "champions of corruption" such as Kalmadi or Raja , they are bound to get the flak.
Few years back NDA lost their chair as they believed that India was shining.We (Voters) are not fools. We are patient. We truely envisage where growth is happening. Rather than GDP growth, Per Capita Income Growth what we see is Corruption growing, Dollar Growing , Inflation growing and most of all the Economic Divide between "Bharat" and "India" growing.
Although currently, there is no model political party which they can benchmark to (and thats why they seem to be complacent), nonetheless this should not be the reason for their inactivity....
After all Congress is the genesis of all Indian Political parties if history is anything to go by.
So Rahul -- should assume some administrative responsibilities maybe ministries such as-- Agriculture ( in the case, Pawar relinquishes this post) or maybe Rural Development ... which will give him ways to connect to "Bharat" while leaving in "India".
To my mind, he should not procrastinate, if he wishes to give a new lease of life to Congress.
It's a high time Rahul assumes the administrative role. Congress now needs a urgent face-lift and the aam-aadmi expects some real deliverables providing some relief to the economy, which is over-heated at present.
Every Product , has a Life-Cycle and so is true with Congress party. Founded originally in 1885,every time the party appeared entering into period of Decline, the party tried to renew its license to live & rule, by degenerating into smaller parties-- such as Triamool Congress, NCP etc... (for that matter, even Janta Party should have thanked Indira for their birth)
Rahul is trying hard to revive the brand Congress, superficially though, by visiting villages, having food and getting his pictures clicked. He tried upgrading the Congress Hard-ware, by constantly injecting the new blood into the party. Now he also needs to look at the Soft-ware- that is, framing workable government policies.
He needs to understand that in this era, it's not only the Economy, but even Politics is market driven. Customer segmentation and New Product offerings are happening at exponential rate. During every General Election there is some regional party or the other cropping up, that might be eating on Congress' vote pie. In Today's time, every product is shouting as loud to be heard as much in the market, leading to a cacophony in customer's mind.The winning brand will have to understand the customer need( Reason Why), innovate and provide the right solution (Reason to Buy).
Congress need to be heard differently. It needs to built in the perceived differantiation. If voters see them in action only while arresting Anna Hazare and trapping Ramdev into Tax-issues just when he was raising concerns on black money.. while, no action when it comes to many "champions of corruption" such as Kalmadi or Raja , they are bound to get the flak.
Few years back NDA lost their chair as they believed that India was shining.We (Voters) are not fools. We are patient. We truely envisage where growth is happening. Rather than GDP growth, Per Capita Income Growth what we see is Corruption growing, Dollar Growing , Inflation growing and most of all the Economic Divide between "Bharat" and "India" growing.
Although currently, there is no model political party which they can benchmark to (and thats why they seem to be complacent), nonetheless this should not be the reason for their inactivity....
After all Congress is the genesis of all Indian Political parties if history is anything to go by.
So Rahul -- should assume some administrative responsibilities maybe ministries such as-- Agriculture ( in the case, Pawar relinquishes this post) or maybe Rural Development ... which will give him ways to connect to "Bharat" while leaving in "India".

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